Maybe This Is Milo
Designing a visual identity and promotional campaign for an independent capstone film, translating themes of grief, alienation, and eerie small-town mystery into scroll-stopping digital storytelling.
Type
Length
Year
Tools
Canva, Photoshop
Social Campaign
1 Week
2026
The Project
Develop a social media campaign for Maybe This Is Milo, an independent capstone short film blending coming-of-age drama with sci-fi thriller. The campaign needed to build intrigue, attract donors, and establish a recognizable visual world before release.
The Goal
Create a cohesive digital identity that could announce cast members, drive fundraising urgency, and visually communicate the film’s unsettling emotional tone through low-budget but high-impact design.
Research
Analyzed film tone, genre expectations, and find chances for audience to engage.
Ideate
Explored multiple approaches balancing mystery, realism, and viral curiosity.
Design
Created cast reveal posters, countdown fundraiser assets, and title visuals.
Test
Prioritized scroll-stopping visuals and emotional clarity.
Refine
Unified campaign through consistent grain, typography, and psychological tension.
Missing Poster Concept - Cast Announcement
24Hrs Left - Donation Post
Seed & Spark Banners
Youtube Banner
This campaign taught me how much visual design shapes the way an audience emotionally prepares for a story. The missing poster format in particular generated real engagement: people who had no connection to the film were tagging friends, asking if the people were really missing, doing exactly what a good teaser campaign should do.
What I learned
Tone is a design decision — every choice from texture to typeface communicates something about the world of the film
Constraints (no budget, tight deadlines) push you toward more inventive solutions
A cohesive visual system across posts builds brand recognition even for a small indie project
If I Took This Further
Expand the campaign into motion graphics — animated versions of the missing posters or a teaser trailer title card
Build out a full press kit with consistent visual identity across poster, program, and digital assets
Test different visual directions with a small audience before committing to the final campaign aesthetic